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" E-strategy pure & simple : "


Document Type : BL
Record Number : 1015562
Doc. No : b769932
Main Entry : Robert, Michel,1941-
Title & Author : E-strategy pure simple : : connecting your internet strategy to your business strategy /\ Michel Robert, Bernard Racine.
Publication Statement : New York :: McGraw-Hill,, ©2001.
Page. NO : 1 online resource (viii, 173 pages) :: illustrations
ISBN : 0071371788
: : 0071420827
: : 128030099X
: : 9780071371780
: : 9780071420822
: : 9781280300998
Notes : Includes index.
Abstract : This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business: demand aggregation; build to order; customer self-service; producer direct; channel integration; informatics; product rebundling; market exchanges; dynamic pricing; and portals. These pointer or "e-Drivers" can be used to construct a coherent strategy that optimizes the use of the Internet to support the business direction of a company.
Subject : Electronic commerce-- Management.
Subject : Electronic commerce.
Subject : Strategic planning.
Subject : BUSINESS ECONOMICS-- Exports Imports.
Subject : BUSINESS ECONOMICS-- International-- Marketing.
Subject : BUSINESS ECONOMICS-- Marketing-- Multilevel.
Subject : Electronic commerce-- Management.
Subject : Electronic commerce.
Subject : Strategic planning.
Subject : E-business.
Subject : Management.
Subject : Strategische planning.
Dewey Classification : ‭658.8/4‬
LC Classification : ‭HF5548.32‬‭.R63 2001eb‬
NLM classification : ‭85.10‬bcl
Added Entry : Racine, Bernard.
Parallel Title : E-strategy pure and simple
copyhttps://lib.clisel.com/site/catalogue/1015562
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