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" Yankee don't go home! : "


Document Type : BL
Record Number : 1016190
Doc. No : b770560
Main Entry : Moreno, Julio,1970-
Title & Author : Yankee don't go home! : : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 /\ Julio Moreno.
Publication Statement : Chapel Hill :: University of North Carolina Press,, ©2003.
Series Statement : Luther Hartwell Hodges series on business, society, and the state
Page. NO : 1 online resource (xi, 321 pages) :: illustrations.
ISBN : 0807828025
: : 0807862088
: : 9780807828021
: : 9780807862087
: 0807828025
: 0807854786
: 9780807828021
: 9780807854785
Bibliographies/Indexes : Includes bibliographical references (pages 283-307) and index.
Contents : Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.
Abstract : Annotation
Subject : J. Walter Thompson Company.
: Sears, Roebuck and Company.
: J. Walter Thompson Company.
: Sears, Roebuck and Company.
: J. Walter Thompson Company.
: Sears, Roebuck and Company.
Subject : Advertising-- Mexico-- History-- 20th century.
Subject : Capitalism-- Mexico-- History-- 20th century.
Subject : Consumption (Economics)-- Mexico-- History-- 20th century.
Subject : Industrial policy-- Mexico-- History-- 20th century.
Subject : Nationalism-- Mexico-- History-- 20th century.
Subject : Capitalisme-- Mexique-- Histoire-- 20e siècle.
Subject : Consommation (Économie politique)-- Mexique-- Histoire-- 20e siècle.
Subject : Nationalisme-- Mexique-- Histoire-- 20e siècle.
Subject : Politique industrielle-- Mexique-- Histoire-- 20e siècle.
Subject : Publicité-- Mexique-- Histoire-- 20e siècle.
Subject : Advertising.
Subject : BUSINESS ECONOMICS-- International-- Economics.
Subject : BUSINESS ECONOMICS-- International-- General.
Subject : Capitalism.
Subject : Consumption (Economics)
Subject : Diplomatic relations.
Subject : Industrial policy.
Subject : Nationalism.
Subject : Politics and government
Subject : Kapitalisme.
Subject : Natievorming.
Subject : Nationale identiteit.
Subject : Mexico, Foreign relations, United States.
Subject : Mexico, Politics and government, 1910-1946.
Subject : Mexico, Politics and government, 1946-1970.
Subject : United States, Foreign relations, Mexico.
Subject : États-Unis, Relations extérieures, Mexique.
Subject : Mexique, Politique et gouvernement, 1910-1946.
Subject : Mexique, Politique et gouvernement, 1946-1970.
Subject : Mexique, Relations extérieures, États-Unis.
Subject : Mexico.
Subject : United States.
Dewey Classification : ‭337.72073/09/041‬
LC Classification : ‭HD3616.M42‬‭M67 2003eb‬
NLM classification : ‭15.85‬bcl
copyhttps://lib.clisel.com/site/catalogue/1016190
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