| Document Type
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BL
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| Record Number
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1016327
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| Doc. No
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b770697
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| Main Entry
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Day, George S.
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| Title & Author
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Strategy from the outside in : : profiting from customer value /\ George S. Day, Christine Moorman.
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| Publication Statement
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New York :: McGraw-Hill,, ©2010.
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| Page. NO
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1 online resource (iv, 312 pages) :: illustrations
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| ISBN
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0071760784
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: 9780071760782
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0071742298
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9780071742290
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Intro -- Cover Page -- Strategy from the Outside In -- Copyright Page -- Contents -- Part One. Seeing Outside In: Shifting Your Perspective -- 1 Strategy from the Outside In -- 2 Profiting from Customer Value -- Part Two. Operating Outside In: The Four Customer Value Imperatives -- 3 The First Imperative: Be a Customer Value Leader -- 4 Becoming a Customer Value Leader -- 5 The Second Imperative: Innovate New Value for Customers -- 6 Innovating New Value for Customers -- 7 The Third Imperative: Capitalize on the Customer as an Asset -- 8 Capitalizing on the Customer as an Asset
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9 The Fourth Imperative: Capitalize on the Brand as an Asset -- 10 Capitalizing on the Brand as an Asset -- Part Three. Living Outside In: Bringing It All Together -- 11 Market Insights and the Customer Value Imperatives -- 12 Organizing to Compete on the Customer Value Imperatives -- 13 Leading for Customer Value -- Conclusion -- Notes -- Acknowledgments -- Index
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| Abstract
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Applying years of research; this refreshing book demonstrates how companies that adoptand fight to keepan outside-in view focused on customer value have grown revenue; profit; and shareholder value through both boom and bust business cycles. --
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| Subject
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Customer relations.
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| Subject
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Marketing-- Management.
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| Subject
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BUSINESS ECONOMICS-- Green Business.
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| Subject
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Customer relations.
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| Subject
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Marketing-- Management.
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| Dewey Classification
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658.802
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| LC Classification
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HF5415.13.D39 2010eb
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| Added Entry
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Moorman, Christine.
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