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" Levels of corporate globalization : "


Document Type : BL
Record Number : 1016740
Doc. No : b771110
Main Entry : Kuchinka, Petra,1976-
Title & Author : Levels of corporate globalization : : developing a measurement scale for global customer management /\ Petra Kuchinka.
Publication Statement : Houndmills, Basingstoke, Hampshire ;New York :: Palgrave Macmillan,, 2004.
Page. NO : xii, 192 pages :: illustrations ;; 23 cm
ISBN : 0230511317
: : 1403936250
: : 9780230511316
: : 9781403936257
Bibliographies/Indexes : Includes bibliographical references (pages 179-188) and index.
Contents : 1. Introduction -- 2. Theoretical framework -- 3. Research methodology -- 4. Empirical study -- 5. Conclusions.
Subject : Customer relations-- Management-- Mathematical models.
Subject : Globalization-- Economic aspects-- Mathematical models.
Subject : International business enterprises-- Management-- Mathematical models.
Subject : Relationship marketing-- Mathematical models.
Subject : Globalization-- Economic aspects-- Mathematical models.
Subject : International business enterprises-- Management-- Mathematical models.
Dewey Classification : ‭658.8/4‬
LC Classification : ‭HF5415.55‬‭.K83 2004‬
copyhttps://lib.clisel.com/site/catalogue/1016740
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