|
" Innovative marketing communications : "
Guy Masterman, Emma H. Wood.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
1016747
|
| Doc. No
|
:
|
b771117
|
| Main Entry
|
:
|
Masterman, Guy.
|
| Title & Author
|
:
|
Innovative marketing communications : : strategies for the events industry /\ Guy Masterman, Emma H. Wood.
|
| Publication Statement
|
:
|
Oxford ;Burlington, MA :: Elsevier/Butterworth-Heinemann,, 2006.
|
| Series Statement
|
:
|
Events management series
|
| Page. NO
|
:
|
xxi, 322 pages :: illustrations ;; 25 cm.
|
| ISBN
|
:
|
0080492746
|
|
|
:
|
: 0750663618
|
|
|
:
|
: 1281006335
|
|
|
:
|
: 9780080492742
|
|
|
:
|
: 9780750663618
|
|
|
:
|
: 9781281006332
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and indexes.
|
| Abstract
|
:
|
"This book is a blend of theory, research and industry best practice and is further brought to life via the use of event examples, that cover the full range of organisational types operating in event markets around the world. Analysed case studies include: Witness Festival, Tour de France, Sundance Film Festival, American Express, Procter and Gamble, Gillette and Liverpool, European Capital of Culture 2008." --Cover.
|
| Subject
|
:
|
Special events-- Management.
|
| Subject
|
:
|
Special events-- Marketing.
|
| Subject
|
:
|
Événements spéciaux-- Marketing.
|
| Subject
|
:
|
Special events-- Management.
|
| Subject
|
:
|
Special events-- Marketing.
|
| Dewey Classification
|
:
|
394.2068
|
| LC Classification
|
:
|
GT3405.M37 2006
|
| NLM classification
|
:
|
F406clc
|
| Added Entry
|
:
|
Wood, Emma H.
|
| |