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" Record label marketing / "
Thomas W. Hutchison, Amy Macy, Paul Allen.
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BL
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| Record Number
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1016752
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| Doc. No
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b771122
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| Main Entry
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Hutchison, Thomas W., (Thomas William)
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| Title & Author
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Record label marketing /\ Thomas W. Hutchison, Amy Macy, Paul Allen.
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| Publication Statement
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Burlington, MA :: Focal Press,, ©2006.
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| Page. NO
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1 online resource (xvi, 410 pages) :: illustrations (some color), maps, facsimiles
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| ISBN
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0080468497
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: 1136124535
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: 9780080468495
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: 9781136124532
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0240807871
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9780240807874
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over.
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| Subject
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Music trade.
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Sound recording industry.
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Sound recordings-- Marketing.
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Music trade.
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MUSIC-- Business Aspects.
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Sound recording industry.
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Sound recordings-- Marketing.
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| Dewey Classification
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780.68/8
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| LC Classification
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ML3790.H985 2006eb
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| Added Entry
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Allen, Paul,1946-
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Macy, Amy.
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