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" Marketing intelligent systems using soft computing : "
Jorge Casillas and Francisco J. Martínez-López (eds.).
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BL
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| Record Number
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1016947
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| Doc. No
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b771317
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| Title & Author
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Marketing intelligent systems using soft computing : : managerial and research applications /\ Jorge Casillas and Francisco J. Martínez-López (eds.).
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| Publication Statement
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Berlin :: Springer-Verlag,, ©2010.
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| Series Statement
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Studies in fuzziness and soft computing ;; v. 258
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| Page. NO
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1 online resource (xiii, 473 pages) :: illustrations
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| ISBN
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3642156061
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: 9783642156069
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3642156053
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9783642156052
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Includes bibliographical references.
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| Abstract
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The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full understanding of any set of systems supporting marketing management without paying the necessary attention to the Artificial Intelligence-based methodologies applied to aid marketing-related decisions. However, as yet these methods are both under-developed and under-used. This book represents a notable and creative step forward in this respect. The editorial project has especially focused on the so-called Marketing Intelligent Systems, a cutting-edge category for marketing management support that focuses on a sophisticated treatment of knowledge by Soft Computing and other machine learning techniques. The reader will find smart reflections on this general theme from diverse world-leading marketing academics through short essays, and a collection of chapters devoted to a variety of applications - segmentation, modeling, e-commerce, etc. - using different technologies such as clustering, evolutionary algorithms, multi-agent systems, or fuzzy logic.
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| Subject
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Artificial intelligence.
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Marketing.
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Soft computing.
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Artificial intelligence.
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Ingénierie.
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Marketing.
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Soft computing.
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| Dewey Classification
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006.3
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| LC Classification
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QA76.9.S63M37 2010
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| Added Entry
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Casillas, J., (Jorge)
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Martínez-López, Francisco J., (Francisco José)
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