| Document Type
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BL
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| Record Number
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1017341
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| Doc. No
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b771711
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| Main Entry
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Bromiley, Philip,1952-
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| Title & Author
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The behavioral foundations of strategic management /\ Philip Bromiley.
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| Publication Statement
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Malden, MA :: Blackwell Pub.,, 2005.
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| Series Statement
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Theories of strategic management
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| Page. NO
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viii, 147 pages :: illustrations ;; 24 cm.
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| ISBN
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1405124709
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: 1405124717
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: 1405138939
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: 9781405124706
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: 9781405124713
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: 9781405138932
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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1. Introduction -- 2. Basics of a behavioral approach -- 3. A behavioral critique of rationality and equilibrium -- 4. A behaviorist's perspective on current strategy approaches -- 5. Behavioral methodology -- 6. Where do we go from here? -- References -- Index.
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| Abstract
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"This book argues that rationality and market equilibrium assumptions are inconsistent with rigorous strategic management research so that strategic management should adopt behavioral assumptions." "When strategy scholars assume that firms can make better or worse decisions, they implicitly adopt a behavioral view. After examining the problems that rationality and equilibrium assumptions create, the author outlines the basics of a behavioral approach to strategic management. The book addresses how a behavioral approach relates to several major strains of strategic management scholarship and explores relevant methodological issues." "Overall, the book argues that a behavioral perspective offers the best foundation for strategic management scholarship."--Jacket.
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| Subject
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Strategic planning.
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Strategic planning.
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| Subject
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Strategic planning.
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| Subject
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Strategisches Management
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| Subject
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Verhaltenstheoretische Betriebswirtschaftslehre
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| Dewey Classification
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658.4/012
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| LC Classification
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HD30.28.B765 2005
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| NLM classification
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C934clc
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QP 320rvk
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