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" Buying in : "


Document Type : BL
Record Number : 1018588
Doc. No : b772958
Main Entry : Walker, Rob,1968-
Title & Author : Buying in : : the secret dialogue between what we buy and who we are /\ Rob Walker.
Edition Statement : 1st ed.
Publication Statement : New York :: Random House,, ©2008.
Page. NO : xxi, 291 pages ;; 25 cm
ISBN : 1400063914
: : 9781400063918
Bibliographies/Indexes : Includes bibliographical references (pages 265-274) and index.
Contents : pt. 1. The desire code. -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- pt. 2. Murketing [sic]. -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- pt. 3. Invisible badges. -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself.
Abstract : A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities.
Subject : Brand name products-- United States.
Subject : Branding (Marketing)-- United States.
Subject : Brand name products-- United States.
Subject : Brand name products.
Subject : Brand name products.
Subject : Branding (Marketing)
Subject : Branding (Marketing)-- United States.
Subject : Konsumentbeteende.
Subject : Marknadsföring.
Subject : Produktmärkning.
Subject : Förenta staterna.
Subject : United States.
Dewey Classification : ‭658.8/270973‬
LC Classification : ‭HF5415.1255‬‭.W35 2008‬
copyhttps://lib.clisel.com/site/catalogue/1018588
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