| Document Type
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BL
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| Record Number
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1019986
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| Doc. No
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b774356
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| Main Entry
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Frosh, Paul.
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| Title & Author
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The image factory : : consumer culture, photography and the visual content industry /\ Paul Frosh.
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| Edition Statement
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1st ed.
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| Publication Statement
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London ;New York :: Berg,, 2003.
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| Series Statement
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New technologies/new cultures series
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| Page. NO
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1 online resource (x, 237 pages).
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| ISBN
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1845206282
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: 9781845206284
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1859736378
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1859736424
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9781859736371
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9781859736425
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| Bibliographies/Indexes
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Includes bibliographical references (pages 219-232) and index.
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| Contents
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Introduction : the making of ordinary images -- From the library to the bank : the emergence of stock photography -- Shooting for success : stock photography and production of culture -- The archive, the stereotype, and the image-repertoire : classification and stock photography -- The image of romance : stock images as cultural performances -- Rhetorics of the overlooked : the communicative modes of stock images -- And God created Photoshop : digital technologies, creative mastery, and aesthetic angst -- The realm of the info-pixel : from stock photography to the visual content industry.
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| Abstract
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Quietly but implacably, powerful transnational corporations are gaining power over our visual world. A 'global, visual content industry' increasingly controls images supplied to advertisers, marketers and designers, yet so far the process has, parado xically, evaded the public eye. This book is the first to expose the interior workings of the visual content industry, which produces approximately 70% of the images that define consumer cultures. The corporate acquisition of major photographic and f ilm archives, as well as the digital rights to much of the worlds fine art, is having a profound e.
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| Subject
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Advertising-- Social aspects.
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Consumption (Economics)-- Social aspects.
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Intercultural communication.
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International business enterprises-- Social aspects.
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Photographic industry.
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Advertising-- Social aspects.
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Aspect social.
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BUSINESS ECONOMICS-- Advertising Promotion.
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Communication interculturelle.
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Consommation.
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Consumption (Economics)-- Social aspects.
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Intercultural communication.
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International business enterprises-- Social aspects.
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Photographic industry.
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Publicité
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Beeldcultuur.
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Beeldmateriaal.
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Foto-industrie.
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Industrie de la photographie.
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| Dewey Classification
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659.1/042
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| LC Classification
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HD9708.A2F76 2003eb
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| NLM classification
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21.42bcl
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