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" Momentum : "
Ron Ricci, John Volkmann.
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BL
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| Record Number
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1020002
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| Doc. No
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b774372
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| Main Entry
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Ricci, Ron.
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| Title & Author
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Momentum : : how companies become unstoppable market forces /\ Ron Ricci, John Volkmann.
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| Publication Statement
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Boston, Mass. :: Harvard Business School Press,, ©2003.
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| Page. NO
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1 online resource (xi, 206 pages) :: illustrations
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| ISBN
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0585440808
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: 157851522X
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: 9780585440804
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: 9781578515226
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| Bibliographies/Indexes
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Includes bibliographical references (pages 189-192) and index.
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| Contents
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Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis.
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Branding (Marketing)
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Internet marketing.
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Marketing-- Technological innovations.
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Strategic planning.
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Branding (Marketing)
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BUSINESS ECONOMICS-- Advertising Promotion.
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Internet marketing.
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Marketing-- Technological innovations.
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Strategic planning.
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E-commerce.
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Marketing.
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Technische vernieuwing.
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| Dewey Classification
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658.8/27
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| LC Classification
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HF5415.R5416 2003
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| NLM classification
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85.40bcl
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| Added Entry
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Volkmann, John.
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