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" E-Service : "
edited by Roland T. Rust and P.K. Kannan.
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BL
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| Record Number
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1020009
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| Doc. No
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b774379
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| Title & Author
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E-Service : : new directions in theory and practice /\ edited by Roland T. Rust and P.K. Kannan.
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| Publication Statement
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Armonk, N.Y. :: M.E. Sharpe,, ©2002.
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| Page. NO
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xii, 336 pages :: illustrations ;; 24 cm
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| ISBN
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0765608065
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: 0765608073
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: 9780765608062
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: 9780765608079
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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The era of e-service / Roland T. Rust and P.K. Kannan -- Techno-ready marketing of e-services : customer beliefs about technology and the implications for marketing e-services / Charles L. Colby -- Self-service technologies / Amy L. Ostrom, Mary Jo Bitner, and Matthew L. Meuter -- Robots and gunslingers : measuring customer satisfaction on the Internet / David Simms -- "In Web we trust" : establishing strategic trust among online customers / Irina Ceaparu [and others] -- e-service environment : impacts of web interface characteristics on consumers' online shopping behavior / Weiyin Hong, Kar Yan Tam, and Chi Kin (Bennett) Yim -- Smart versus dumb service strategies : a framework for e-business intensity / Rashi Glazer -- Real-time marketing in e-services / Sajeev Varki -- A survey of recommendation systems in electronic commerce / Chih-Ping Wei, Michael J. Shaw, and Robert F. Easley -- The wireless rules for e-service : critical issues for managers and researchers / Katherine N. Lemon, Frederick B. Newell, and Loren J. Lemon -- e-learning : fifth-generation learning and its impact on management education / Richard W. Oliver -- The customer-centric digital department : e-service in government / Jeffrey O. Bollettino -- Performance metrics and successful e-government services / Joan Steyaert.
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| Abstract
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Annotation
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Content Description
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| Subject
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Customer services.
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Electronic commerce.
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Customer services.
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Customer services.
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Electronic commerce.
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Electronic commerce.
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Aufsatzsammlung.
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Electronic Commerce.
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Electronic Commerce.
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Dienstensector.
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E-commerce.
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| Dewey Classification
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658.8/4
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| LC Classification
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HF5548.32.E1875 2002
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| NLM classification
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83.68bcl
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QR 700rvk
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| Added Entry
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Kannan, P. K.
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Rust, Roland T.
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| Parallel Title
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EService :new directions in theory and practice
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