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رکورد قبلیرکورد بعدی

" Trust in market relationships / "


Document Type : BL
Record Number : 1020047
Doc. No : b774417
Main Entry : Castaldo, Sandro,1965-
Title & Author : Trust in market relationships /\ Sandro Castaldo ; translated by Maria Rosaria Buri and Jacopo Madaro Moro.
Publication Statement : Cheltenham, UK ;Northampton, MA :: Edward Elgar,, ©2007.
Page. NO : 1 online resource (309 pages)
ISBN : 1847208576
: : 9781847208576
: 1845427610
: 9781845427610
Notes : Translated from the Italian.
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : COPYRIGHT; Contents; Preface; PART ONE Conceptual assumptions of trust; 1. Relationship- and network-based approaches: the emergence of trust demand; 2. The value of trust; PART TWO The contribution of the different disciplinary contexts; 3. Multidisciplinary studies on trust; 4. Trust in marketing; PART THREE The trust construct's analytical boundaries; 5. Trust definition: a content meta-analysis; 6. Trust in market relationships: the main analytical dimensions; PART FOUR Trust development; 7. A trust growth model; 8. The evolutionary and interactive dynamics of trust.
Abstract : Illustrates that the importance of trust has intensified as markets have become more complex. This title aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies.
Subject : Marketing-- Psychological aspects.
Subject : Markets-- Psychological aspects.
Subject : Trust.
Subject : BUSINESS ECONOMICS-- Commerce.
Subject : BUSINESS ECONOMICS-- Marketing-- General.
Subject : BUSINESS ECONOMICS-- Sales Selling-- General.
Subject : Marketing-- Psychological aspects.
Subject : Trust.
Subject : Marketing.
Subject : Sociale relaties.
Subject : Vertrouwen.
Dewey Classification : ‭381.01/9‬
LC Classification : ‭HF5415‬‭.C28813 2007eb‬
NLM classification : ‭85.40‬bcl
copyhttps://lib.clisel.com/site/catalogue/1020047
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