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" Electronic customer relationship management / "


Document Type : BL
Record Number : 1020051
Doc. No : b774421
Title & Author : Electronic customer relationship management /\ Jerry Fjermestad, Nicholas C. Romano, editors.
Publication Statement : Armonk, N.Y. ;London :: M.E. Sharpe,, ©2006.
Series Statement : Advances in management information systems ;; v. 3
Page. NO : 1 online resource (xiii, 210 pages) :: illustrations.
ISBN : 0765620154
: : 1280912340
: : 1315704889
: : 1317472187
: : 1317472195
: : 6610912343
: : 9780765620156
: : 9781280912344
: : 9781315704883
: : 9781317472186
: : 9781317472193
: : 9786610912346
: 0765613271
: 9780765613271
Bibliographies/Indexes : Includes bibliographical references and index.
Abstract : A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.
Subject : Customer relations-- Management.
Subject : Electronic commerce.
Subject : Commerce électronique.
Subject : Relations avec la clientèle-- Gestion.
Subject : Betriebliches Informationssystem
Subject : BUSINESS ECONOMICS-- Customer Relations.
Subject : Customer relations-- Management.
Subject : Electronic Commerce
Subject : Electronic commerce.
Subject : Kundenmanagement
Dewey Classification : ‭658.8/12‬
LC Classification : ‭HF5415.5‬‭.E44 2006eb‬
NLM classification : ‭QP 300‬rvk
Added Entry : Fjermestad, Jerry.
: Romano, Nicholas C.
copyhttps://lib.clisel.com/site/catalogue/1020051
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