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" Retailization : "
Lars Thomassen, Keith Lincoln, & Anthony Aconis.
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BL
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| Record Number
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1020150
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| Doc. No
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b774520
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| Main Entry
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Thomassen, Lars.
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| Title & Author
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Retailization : : brand survival in the age of retailer power /\ Lars Thomassen, Keith Lincoln, Anthony Aconis.
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| Publication Statement
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London ;Philadelphia :: Kogan Page,, 2006.
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| Page. NO
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1 online resource (xviii, 221 pages) :: illustrations
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| ISBN
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0749446897
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: 0749448733
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: 9780749446895
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: 9780749448738
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| Bibliographies/Indexes
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Includes bibliographical references (pages 199-209) and index.
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| Contents
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Surviving the squeeze -- Ch. 1. The rise of the retailer: the first squeeze is only going to get bigger and bigger -- Ch. 2. The age of the shopper: the second squeeze takes its throne -- Ch. 3 The private dilemma: the third squeeze shows its strength -- Ch. 4. The new communication world: the fourth squeeze rethinks its role -- Ch. 5. Retailization: unsqueezing the squeeze -- Ch. 6. The blood pack : introducing the retailization process -- Ch. 7. Step 1: The arena: dealing with where we create our sale(s) -- Ch. 8. Step 2: Competitive context: who are we stealing sale(s) from? -- Ch. 9. Step 3: The shopper: Who is driving our sale(s)? -- Ch. 10. Step 4 -- Product concepting: What is creating our sale(s)? -- Ch. 11. Step 5 -- Retail impacting: Dealing with how we create our sale(s) -- Ch. 12. Step 6 -- Creating communication: How do we make communication work for our sale(s)? -- Ch. 13. Step 7 -- Organizational enhancement: empowering your organization to think sale(s) -- Ch. 14. Let's retailize: recharging and regaining brand power -- The End: Retailization on a page.
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| Abstract
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Presents a study on how corporations and their brands deal with this era. This book shows how to establish a business approach that can better meet the needs of shoppers by activating revolutionary selling situations. It articulates that corporations must undertake a radical reinvention of how they reach their customers to sell their products.
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| Subject
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Brand name products.
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Retail trade.
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Brand name products.
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| Subject
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BUSINESS ECONOMICS-- Industries-- Retailing.
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Retail trade.
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| Dewey Classification
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658.8/7
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| LC Classification
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HF5429.T439 2006
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| NLM classification
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85.40bcl
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| Added Entry
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Aconis, Anthony.
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Lincoln, Keith.
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