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" IT solutions series : "
Stephan Kudyba, editor.
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BL
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| Record Number
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1020611
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| Doc. No
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b774981
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| Title & Author
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IT solutions series : : managing data mining advice from experts /\ Stephan Kudyba, editor.
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| Publication Statement
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Hershey, Pa. :: CyberTech Pub.,, 2004.
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| Series Statement
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IT solutions series
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| Page. NO
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1 online resource (xv, 260 pages) :: illustrations.
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| ISBN
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1591402433
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: 9781591402435
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1591402433
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| Notes
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Title from title screen.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Introduction : data mining and the world of commerce : a background of data mining, business intelligence and business process management / Stephan Kudyba -- Data mining and the banking sector : managing risk in lending and credit card activities / Ákos Felsõvályi, Jennifer Courant -- Credit scoring and risk management for small business lending / Vernon Gerety -- The utilization of business intelligence and data mining in the insurance marketplace / Jeffrey Hoffman -- Sales force management in the consumer products industry / Navin Sharma -- The healthcare cost dilemma : what health insurance companies can do to mitigate unsustainable premium increases / Russ Danstrom, Jeff Nicola -- The application of data mining techniques in health plan population management : a disease management approach / Theodore L. Perry [and others] -- Toiling in the media data mines / Robert Young -- Audience measurement applications for online advertising and e-commerce / David Martin -- Taking a close look at the evolving utilities industry : factors that drive volatility and methods to help manage it / Nicholas Galletti.
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| Subject
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Data mining.
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| Subject
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Exploration de données (Informatique)
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| Subject
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Data mining.
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Data mining.
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Informatiemanagement.
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| Dewey Classification
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006.3/12
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| LC Classification
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QA76.9.D343M36 2004b
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| NLM classification
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54.64bcl
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| Added Entry
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Kudyba, Stephan,1963-
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| Parallel Title
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Managing data mining advice from experts
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