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" Customer share marketing : "
Tom Osenton.
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BL
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| Record Number
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1020933
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| Doc. No
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b775303
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| Main Entry
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Osenton, Tom.
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| Title & Author
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Customer share marketing : : how the world's great marketers unlock profits from customer loyalty /\ Tom Osenton.
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| Publication Statement
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Upper Saddle River, N.J. :: Financial Times Prentice Hall,, ©2002.
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| Series Statement
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Financial Times Prentice Hall books
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| Page. NO
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xxvii, 284 pages :: illustrations ;; 23 cm
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| ISBN
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0130671673
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: 9780130671677
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| Notes
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Includes index.
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| Contents
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pt. I. Battle for Market Share -- Ch. 1. Web Weighs In -- Ch. 2. Century of Market Share -- Ch. 3. Marketing Through the Chaos -- Ch. 4. Century of Customer Share -- pt. II. Unlocking the Power of Customer Loyalty -- Ch. 5. Marketing One-to-One Comes of Age -- Ch. 6. Selling Direct Comes of Age -- Ch. 7. Maximizing Your Customer Touches -- Ch. 8. Permission, Privacy, and Protection -- Ch. 9. Customer Share Marketing -- pt. III. Acquiring Customers and Permission -- Ch. 10. Feeding the Funnel: How to Acquire Customers and Permission -- Ch. 11. Acquiring Customers and Permission: Best Practices -- pt. IV. Retaining Customers and Growing Customer Share -- Ch. 12. Working The List: How to Retain Customers and Grow Customer Share -- Ch. 13. Retaining Customers and Growing Customer Share: Best Practices -- pt. V. Marketing in the Next Economy -- Ch. 14. Maximizing the Power of Mass and Direct Marketing.
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| Subject
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Customer loyalty.
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Relationship marketing.
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Customer loyalty.
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Relationship marketing.
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Marktaandeel.
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Relatiemarketing.
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| Dewey Classification
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658.812
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| LC Classification
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HF5415.55.O84 2002
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| NLM classification
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85.40bcl
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