|
" Bottled for business : "
Karan Bilimoria.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
1021654
|
| Doc. No
|
:
|
b776024
|
| Main Entry
|
:
|
Bilimoria, Karan.
|
| Title & Author
|
:
|
Bottled for business : : the less gassy guide to entrepreneurship /\ Karan Bilimoria.
|
| Publication Statement
|
:
|
Chichester, UK ;Hoboken, NJ :: Capstone,, 2007.
|
| Page. NO
|
:
|
xii, 169 pages :: illustrations ;; 24 cm
|
| ISBN
|
:
|
1841127264
|
|
|
:
|
: 9781841127262
|
| Notes
|
:
|
Includes index.
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Contents
|
:
|
Persistence pays -- First steps -- Financing Cobra -- Look after your product (and it will look after you) -- The Cobra family -- 'My name is Dave, and I'm a curryholic' -- Restless innovation -- Putting something back -- When the going gets tough -- Going global.
|
| Abstract
|
:
|
Cobra has quickly become one of the world's best-loved beer brands. 'Bottled for Business' explains how Cobra's founder - Karan Bilimoria - has promoted the brand, explaining the ups and downs of bringing a new product into a competitive marketplace.
|
| Subject
|
:
|
Bilimoria, Karan.
|
|
|
:
|
Bilimoria, Karan.
|
| Subject
|
:
|
Beer industry-- Great Britain, Biography.
|
| Subject
|
:
|
Entrepreneurship.
|
| Subject
|
:
|
Beer industry.
|
| Subject
|
:
|
Entrepreneurship.
|
| Subject
|
:
|
Great Britain.
|
| Dewey Classification
|
:
|
338.7/66342092B
|
| LC Classification
|
:
|
HD9397.G72B553 2007
|
| |