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" Handbook of media management and economics / "
editor, Alan B. Albarran ; co-editors Sylvia M. Chan-Olmsted, Michael O. Wirth.
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BL
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| Record Number
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1022160
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| Doc. No
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b776530
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| Title & Author
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Handbook of media management and economics /\ editor, Alan B. Albarran ; co-editors Sylvia M. Chan-Olmsted, Michael O. Wirth.
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| Publication Statement
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Mahwah, N.J. :: L. Erlbaum Associates,, 2006.
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| Page. NO
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xviii, 750 pages :: illustrations ;; 26 cm
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| ISBN
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0805850031
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: 080585004X
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: 9780805850031
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: 9780805850048
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Historical trends and patterns in media management research / Alan B. Albarran -- Historical trends and patterns in media economics / Robert G. Picard -- Theoretical approaches in media management research / Bozena I. Mierzjewska and C. Ann Hollifield -- Paradigms and analytical frameworks in modern economics and media economics / Steven S. Wildman -- Regulatory and political influences on media management and economics / Barbara A. Cherry -- Issues in human relations management / James W. Redmond -- Issues in financial management / Ronald J. Rizzuto -- Issues in strategic management / Sylvia M. Chan-Olmsted -- Issues in media product management / Ángel Arrese Reca -- Issues in transnational media management / Richard A. Gershon -- Issues in marketing and branding / Walter S. McDowell -- Issues in media management and technology / Sylvia M. Chan-Olmsted -- Issues in media management and the public interest / Philip M. Napoli -- Industry-specific management issues / Douglas A. Ferguson -- Issues in market structure / Hans van Kranenburg and Annelies Hogenbirk -- Media competition and levels of analysis / John Dimmick -- The economics of media consolidation / Todd Chambers and Herbert H. Howard -- The economics of media programming / David Waterman -- Issues in network/distribution economics / Benjamin J. Bates and Kendra S. Albright -- Issues in media convergence / Michael O. Wirth -- Issues in media globalization / Alfonso Sánchez-Tabernero -- Issues in political economy / Phil Graham -- Quantitative methods in media management and economics / Randal A. Beam -- Methodological approaches in media management and media economics research / Gillian Doyle and Simon Frith -- Qualitative research in media management and economics / C. Ann Hollifield and Amy Jo Coffey -- Media finance and valuation / Gary W. Ozanich -- Audience research and analysis / Patricia F. Phalen -- Directions for media management research in the 21st century / Dan Shaver and Mary Alice Shaver -- Future directions for media economics research / Stephen Lacy and Johannes M. Bauer -- Global media management and economics / David H. Goff.
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| Abstract
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"This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions."--Jacket.
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| Subject
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Mass media-- Economic aspects.
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Mass media-- Management.
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Médias-- Aspect économique.
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Médias-- Gestion.
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Mass media-- Economic aspects.
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Mass media-- Management.
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| Dewey Classification
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302.23/068
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| LC Classification
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P96.M34.H366 2006
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| Added Entry
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Albarran, Alan B.
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Chan-Olmsted, Sylvia M.
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Wirth, Michael O.,1951-
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