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BL
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| Record Number
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1022615
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| Doc. No
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b776985
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| Main Entry
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Davis, Ken,1945-
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| Title & Author
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The McGraw-Hill 36-hour course : : business writing and communication /\ Kenneth W. Davis.
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| Edition Statement
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2nd ed.
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| Publication Statement
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New York :: McGraw-Hill Professional,, ©2010.
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| Series Statement
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McGraw-Hill 36-hour course.
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| Page. NO
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1 online resource (242 pages) :: illustrations.
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| ISBN
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0071738266
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: 0071743944
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: 9780071738262
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: 9780071743945
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Acknowledgments; Introduction: Manage Your Writing; Be Your Own Communication Department; Writing in a Knowledge Economy; What a Writing Course Can-and Can't-Do; How to Use This Book; "The Discipline of the Craft"; Managing Your Writing Time; The Law of the Next Action; The 12 Steps; Manage Your Writing; Manage Your Writing Today; Chapter 1. Find the "We": Manage Your Relationship with Your Reader; Communication and Community; Personality; Attitude; Circumstances; Knowledge; Manage Your Writing Today; Chapter 2. Make Holes, Not Drills: Manage with Purpose; Death to Subject Lines.
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Appendix B: Manage Your Global Writing: The Case of the Belgian FriesAppendix C: Manage Your Speaking; Appendix D: Resources for Managing Your Writing; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z.
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Ko and Mei CommunicationThe Long and Short of It; The Corporate Communication Grid; Manage Your Writing Today; Chapter 3. Get Your Stuff Together: Manage Your Information; Asking Questions; Outside and Inside; Map Your Information; Manage Your Writing Today; Chapter 4. Get Your Ducks in a Row: Manage Your Structure; An Everyday Example; The Technique of Organizing; Formulas; Writing to Sell; From Information to Knowledge; Manage Your Writing Today; Chapter 5. Do It Wrong the First Time: Manage Your Drafting; Draft as Prototype; Debriefing the Exercise; Overcoming Writer's Block.
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Objectivity and Common SenseTwo Tools; Beckwith on Economy; Manage Your Writing Today; Chapter 10. Translate into English: Manage Your Word Choices; Learning from the IRS; Word Histories; Good Reasons Otherwise; Readability Formulas and Style Checkers; Deliberate "Obfuscation"?; Three Examples; Manage Your Writing Today; Chapter 11. Finish the Job: Manage Your Spelling, Punctuation, and Mechanics; Manage your Writing Today; Chapter 12. Manage Your Writing: Evaluate Your Writing Process; Manage Your Writing Today; Appendix A: Manage Your Online Writing.
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Writing and "Flow"Manage Your Writing Today; Chapter 6. Take a Break and Change Hats: Manage Your Internal Writer and Editor; Breaking for Objectivity; From Writer-Based to Reader-Based; The Two Hats; Manage Your Writing Today; Chapter 7. Signal Your Turns: Manage Your Paragraphs; Tools for Revision; Turn Signals; Manage Your Writing Today; Chapter 8. Say What You Mean: Manage Your Subjects and Verbs; Hidden Subjects; Hidden Verbs; Hidden Subjects and Verbs; Active or Passive; Modifiers; Manage Your Writing Today; Chapter 9. Pay by the Word: Manage Your Sentence Economy.
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| Subject
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Business communication.
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| Subject
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Business report writing.
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Business writing.
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| Subject
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BUSINESS ECONOMICS-- Business Communication-- General.
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| Subject
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Business communication.
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Business report writing.
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| Subject
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Business writing.
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| Dewey Classification
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651.7/4
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| LC Classification
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HF5718.3.D38 2010eb
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| Parallel Title
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McGraw-Hill thrity-six hour course :business writing and communication
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: Business writing and communication
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