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" Focus groups : "
edited by Joseph Langford and Deana McDonagh.
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BL
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| Record Number
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1022758
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| Doc. No
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b777128
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| Title & Author
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Focus groups : : supporting effective product development /\ edited by Joseph Langford and Deana McDonagh.
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| Publication Statement
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London ;New York :: Taylor & Francis,, 2003.
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| Page. NO
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x, 230 pages :: illustrations ;; 25 cm
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| ISBN
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0415262089
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: 1134505655
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: 1138423289
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: 9780415262088
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: 9781134505654
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: 9781138423282
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| Bibliographies/Indexes
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Includes bibliographical references and indexes.
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| Contents
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Organising and conducting a focus group : the logistics / Anne Bruseberg and Deana McDonagh -- Focus groups in market research / Wendy Ives -- Focus groups in new product development : designers' perspectives / Anne Bruseberg and Deana McDonagh -- The use of focus groups for user requirements analysis / Martin Maguire -- Focus groups in health and safety research / Roger Haslam -- Running focus groups with older participants / Julia Barrett and Paul Herriotts -- Bringing real world context into the focus group setting / Peter Coughlan and Aaron Sklar -- Focused groups : scenario-based discussions / Lee Cooper and Chris Baber -- Harnessing people's creativity : ideation and expression through visual communication / Elizabeth Sanders and Colin William -- Beyond focus groups? The use of group discussion methods in participatory design / Joe Langford, John Wilson and Helen Haines -- Focus group tools / Joe Langford and Deana McDonagh.
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| Abstract
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"While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research."--Publisher's information.
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| Subject
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Design-- Human factors.
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Focus groups.
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Human engineering.
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Design-- Human factors.
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Focus groups.
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Human engineering.
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| Dewey Classification
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658.8/3
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| LC Classification
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H61.28.F636 2003
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| Added Entry
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Langford, Joseph D.
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McDonagh, Deana.
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