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" Tourism management : "
Arch G. Woodside, Drew Martin.
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BL
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| Record Number
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1023232
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| Doc. No
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b777602
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| Main Entry
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Woodside, Arch G.
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| Title & Author
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Tourism management : : analysis, behaviour, and strategy /\ Arch G. Woodside, Drew Martin.
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| Publication Statement
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Wallingford, Oxfordshire ;Cambridge, MA :: CABI Pub.,, 2007.
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| Page. NO
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1 online resource (528 pages)
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| ISBN
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1845933230
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: 1845933249
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: 9781845933234
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: 9781845933241
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9781845933234
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Includes bibliographical references and index.
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| Contents
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Contributors; PART I: INTRODUCTION TO ADVANCING TOURISM MANAGEMENT; PART II: SCANNING AND SENSE MAKING; PART III: PLANNING; PART IV: IMPLEMENTING; PART V: EVALUATING ACTIONS/PROCESS AND PERFORMANCE OUTCOMES; PART VI: ADMINISTERING; Index.
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| Abstract
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Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and examples of tourism management decision-making.
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| Subject
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Tourism-- Management.
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Travel-- Management.
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Tourism-- Management.
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| Dewey Classification
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910.68
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| LC Classification
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G155.A1W637 2007eb
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| Added Entry
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Martin, Drew,1961-
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