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" Evaluating public relations : "
Tom Watson & Paul Noble.
| Document Type
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BL
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| Record Number
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1024201
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| Doc. No
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b778571
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| Main Entry
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Watson, Tom,1950-
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| Title & Author
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Evaluating public relations : : a best practice guide to public relations planning, research evaluation /\ Tom Watson Paul Noble.
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| Edition Statement
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2nd ed.
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| Publication Statement
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London ;Philadelphia :: Kogan Page,, 2007.
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| Series Statement
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PR in practice series
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| Page. NO
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iv, 252 pages :: illustrations ;; 24 cm.
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| ISBN
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0749449799
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: 9780749449797
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| Bibliographies/Indexes
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Includes bibliographical references (pages 244-250) and index.
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| Contents
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Principles of public relations practice -- Evaluation and communication psychology -- Practitioner culture -- why we do what we do -- Gathering and interpreting information -- Evaluation structures and processes -- Developing a media evaluation system --- Evaluation in practice -- case studies -- Objectives and objective setting -- Relationship and crisis communication measurement -- The challenge of the online environment -- Future developments.
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| Abstract
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Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.
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| Subject
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Public relations-- Evaluation, Case studies.
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| Subject
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Public relations-- Evaluation.
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Autoformation.
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Communication de masse.
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| Subject
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Etudes de cas.
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| Subject
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Public relations-- Evaluation.
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| Subject
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Relations publiques.
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| Dewey Classification
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659.2
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| LC Classification
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HD59.W325 2007
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| Added Entry
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Noble, Paul,1955-
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