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" Online public relations : "
David Phillips, Philip Young.
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BL
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| Record Number
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1024207
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| Doc. No
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b778577
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| Main Entry
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Phillips, David,1945 July 14-
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| Title & Author
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Online public relations : : a practical guide to developing an online strategy in the world of social media /\ David Phillips, Philip Young.
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| Edition Statement
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2nd ed.
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| Publication Statement
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London ;Philadelphia :: Kogan Page,, 2009.
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| Series Statement
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PR in practice series
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| Page. NO
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1 online resource (xiii, 274 pages) :: illustrations
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| ISBN
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0749457422
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: 1282310275
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: 9780749457426
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: 9781282310278
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0749449683
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9780749449681
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Includes bibliographical references and index.
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| Contents
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Half Title Page; PR in Practice Series; Title page; Copyright; Table of contents; Foreword; Acknowledgements; Part 1 Everybody's public relations; Chapter 1 The battleground; Chapter 2 The geography of social media: a quick guide to key terms; Part 2 A shift in culture, communication and value; Chapter 3 Transparency; Chapter 4 How organizations become porous; Chapter 5 The internet as an agent; Chapter 6 Richness and reach; Chapter 7 New models of information exchange; Chapter 8 Information and things; Chapter 9 Knowledge; Chapter 10 Commercial implications of the internet.
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| Abstract
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The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively, with an eye toward social media.
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| Subject
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Public relations.
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Social media.
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BUSINESS ECONOMICS-- Public Relations.
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| Subject
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Public relations.
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Social media.
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| Dewey Classification
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659.20285/4678
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| LC Classification
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HD59.P455 2009eb
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| Added Entry
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Young, Philip.
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