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" How to drive your competition crazy : "
Guy Kawasaki with Michele Moreno.
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BL
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| Record Number
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1024814
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| Doc. No
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b779184
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| Main Entry
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Kawasaki, Guy,1954-
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| Title & Author
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How to drive your competition crazy : : creating disruption for fun and profit /\ Guy Kawasaki with Michele Moreno.
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| Edition Statement
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1st ed.
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| Publication Statement
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New York, NY :: Hyperion,, ©1995.
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| Page. NO
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xxi, 234 pages :: illustrations ;; 25 cm
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| ISBN
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078686124X
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: 9780786861248
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| Bibliographies/Indexes
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Includes bibliographical references (pages 227-230) and index.
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| Abstract
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Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Along the way he offers instructive examples of how a wide range of companies has trounced their competitors.
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Competition.
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Industrial management.
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Technological innovations.
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Commerce.
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Competition (Psychology)
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Economic Competition.
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Industry.
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Organization and Administration.
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Competition.
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Competition.
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Industrial management.
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Industrial management.
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Technological innovations.
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Technological innovations.
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| Dewey Classification
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658
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| LC Classification
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HD31.K347 1995
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| NLM classification
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HD 31 K22h 1995
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| Added Entry
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Moreno, Michele.
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