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" Hispanic marketing : "


Document Type : BL
Record Number : 1024819
Doc. No : b779189
Main Entry : Korzenny, Felipe.
Title & Author : Hispanic marketing : : a cultural perspective /\ Felipe Korzenny, Betty Ann Korzenny.
Publication Statement : Burlington, MA :: Elsevier/Butterworth-Heinemann,, ©2005.
Page. NO : xxiv, 328 pages :: color illustrations ;; 23 cm
ISBN : 0750679034
: : 1423726170
: : 9780750679039
: : 9781423726173
Bibliographies/Indexes : Includes bibliographical references and index.
Abstract : "Hispanic Marketing shows marketers how to best reach the widely misunderstood Hispanic demographic. Each chapter describes and explains the cultural principles of Hispanic marketing. Recent case studies in full color help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action."--Jacket.
Subject : Consumer behavior-- United States.
Subject : Hispanic American consumers.
Subject : Target marketing-- United States.
Subject : Cibles (Marketing)-- États-Unis.
Subject : Consommateurs américains d'origine latino-américaine.
Subject : Consommateurs-- Comportement-- États-Unis.
Subject : Consumer behavior.
Subject : Hispanic American consumers.
Subject : Target marketing.
Subject : United States.
Dewey Classification : ‭658.8/0089/68073‬
LC Classification : ‭HF5415.33.U6‬‭K67 2005‬
Added Entry : Korzenny, Betty Ann,1933-
copyhttps://lib.clisel.com/site/catalogue/1024819
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