| Document Type
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BL
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| Record Number
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1025353
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| Doc. No
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b779723
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| Main Entry
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Haig, Matt.
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| Title & Author
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Brand failures : : the truth about the 100 biggest branding mistakes of all time /\ Matt Haig.
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| Publication Statement
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London ;Philadelphia :: Kogan Page,, 2008.
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| Page. NO
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1 online resource (xii, 260 pages)
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| ISBN
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0749454636
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: 6611386408
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: 9780749454630
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: 9786611386405
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0749444339
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| Notes
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"First published in Great Britain and the United States in 2003 by Kogan Page Limited"--Title page verso.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands.
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| Abstract
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This is the first examination of the world's top 100 spectacular brand disasters It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and m.
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| Subject
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Brand choice.
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Brand loyalty.
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| Subject
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Branding (Marketing)
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Brand choice.
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Brand loyalty.
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Branding (Marketing)
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| Dewey Classification
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658.8/27
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| LC Classification
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HD69.B7H345 2008eb
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