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" Everything I know about marketing I learned from Google / "
Aaron Goldman.
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BL
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| Record Number
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1025522
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| Doc. No
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b779892
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| Main Entry
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Goldman, Aaron,1978-
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| Title & Author
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Everything I know about marketing I learned from Google /\ Aaron Goldman.
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| Publication Statement
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New York :: McGraw-Hill,, ©2011.
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| Page. NO
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x, 341 pages :: illustrations ;; 24 cm
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| ISBN
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0071742891
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: 0071746218
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: 9780071742894
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: 9780071746212
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| Notes
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Includes index.
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| Contents
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Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing.
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| Abstract
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In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler then you think.) Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos.
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| Subject
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Internet marketing.
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Marketing.
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Business and Management.
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Google
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Internet marketing.
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Marketing channels.
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Marketing
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Marketing-- Internet.
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Marketing.
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Google.
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Google.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.1265.G64 2011
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| NLM classification
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658.8 G619e
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F713.36clc
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