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" Marketing logistics / "


Document Type : BL
Record Number : 1026064
Doc. No : b780434
Main Entry : Christopher, Martin.
Title & Author : Marketing logistics /\ Martin Christopher and Helen Peck.
Edition Statement : 2nd ed.
Publication Statement : Amsterdam ;Boston :: Butterworth/Heinemann,, 2003.
Page. NO : viii, 158 pages :: illustrations ;; 24 cm
ISBN : 0750652241
: : 9780750652247
Bibliographies/Indexes : Includes bibliographical references and index.
Abstract : 'Marketing Logistics' has a practical managerial focus as well as drawing upon current research and the experience of firms worldwide, using numerous mini-cases throughout to illustrate the key messages in each chapter.
Subject : Business logistics.
Subject : Marketing-- Management.
Subject : Logistique (Organisation)
Subject : Marketing-- Gestion.
Subject : Business logistics.
Subject : Marketing-- Management.
Subject : Marketinglogistik
Subject : Logistiek (economie)
Subject : Marketing.
Dewey Classification : ‭658.8‬
LC Classification : ‭HF5415.13‬‭.C538 2003‬
NLM classification : ‭85.34‬bcl
: ‭85.40‬bcl
: ‭QP 600‬rvk
Added Entry : Peck, Helen.
copyhttps://lib.clisel.com/site/catalogue/1026064
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