|
" E-business issues, challenges and opportunities for SMEs : "
[edited by] Maria Manuela Cruz-Cunha and João Varajão.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
1026137
|
| Doc. No
|
:
|
b780507
|
| Title & Author
|
:
|
E-business issues, challenges and opportunities for SMEs : : driving competitiveness /\ [edited by] Maria Manuela Cruz-Cunha and João Varajão.
|
| Publication Statement
|
:
|
Hershey, PA :: Business Science Reference,, ©2011.
|
| Page. NO
|
:
|
1 online resource (xxvii, 461 pages) :: illustrations
|
| ISBN
|
:
|
1616928824
|
|
|
:
|
: 9781616928827
|
|
|
:
|
1616928808
|
|
|
:
|
9781616928803
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Abstract
|
:
|
"This book discusses the main issues, challenges, opportunities, and solutions related to electronic business adoption, with a special focus on SMEs"--Provided by publisher.
|
| Subject
|
:
|
Electronic commerce.
|
| Subject
|
:
|
Small business.
|
| Subject
|
:
|
BUSINESS ECONOMICS-- E-Commerce-- Internet Marketing.
|
| Subject
|
:
|
BUSINESS ECONOMICS-- Mail Order.
|
| Subject
|
:
|
BUSINESS ECONOMICS-- Marketing-- Direct.
|
| Subject
|
:
|
BUSINESS ECONOMICS-- Marketing-- Multilevel.
|
| Subject
|
:
|
BUSINESS ECONOMICS-- Marketing-- Telemarketing.
|
| Subject
|
:
|
Electronic commerce.
|
| Subject
|
:
|
Small business.
|
| Dewey Classification
|
:
|
658.8/72
|
| LC Classification
|
:
|
HD2341.E22 2011eb
|
| Added Entry
|
:
|
Cruz-Cunha, Maria Manuela,1964-
|
|
|
:
|
Varajao, Joao,1972-
|
| |