| Document Type
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BL
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| Record Number
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1026141
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| Doc. No
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b780511
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| Main Entry
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Arvidsson, Adam
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| Title & Author
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Brands : : meaning and value in media culture /\ Adam Arvidsson.
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| Publication Statement
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London ;New York :: Routledge,, 2006.
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| Page. NO
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1 online resource (168 pages)
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| ISBN
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0203640063
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: 0415347157
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: 0415347165
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: 9780203640067
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: 9780415347150
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: 9780415347167
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| Bibliographies/Indexes
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Includes bibliographical references (pages 141-160) and index.
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| Contents
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Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.
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| Abstract
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"Brands are now a dominant feature of contemporary living. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value." "Brands uses illustrative case studies throughout from market research, advertising, shop displays, mobile phones, the internet and virtual companies. This book will be essential reading for students and researchers in sociology of media, cultural studies, advertising and consumer studies, and marketing."--Jacket.
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| Subject
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Brand name products-- Management.
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Brand name products.
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Branding (Marketing)
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Internet marketing.
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Marketing sur Internet.
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Produits de marque-- Commercialisation.
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Produits de marque-- Gestion.
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Produits de marque.
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Brand name products-- Management.
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Brand name products.
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Branding (Marketing)
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BUSINESS ECONOMICS-- Advertising Promotion.
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Internet marketing.
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| Subject
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Marke
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Marketing
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Merken.
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| Dewey Classification
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658.8/27
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| LC Classification
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HD69.B7A78 2005eb
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| NLM classification
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85.40bcl
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85.40.bcl
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AP 17380rvk
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QP 624rvk
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