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" Email marketing by the numbers : "
Chris Baggott ; with Ali Sales.
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BL
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| Record Number
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1026315
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| Doc. No
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b780685
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| Main Entry
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Baggott, Chris.
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| Title & Author
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Email marketing by the numbers : : how to use the world's greatest marketing tool to take any organization to the next level /\ Chris Baggott ; with Ali Sales.
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| Publication Statement
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Hoboken, N.J. :: John Wiley & Sons,, ©2007.
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| Page. NO
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ix, 294 pages :: illustrations ;; 24 cm
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| ISBN
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0470122455
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: 9780470122457
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| Contents
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Introduction : By the numbers : what's it all about? -- What is marketing's goal? -- Is email the perfect marketing tool? -- What's wrong with email? -- Subscriber engagement : what matters? -- Building a killer database -- Segmenting for relevance -- Finding or creating relevant content -- The role of email in viral and word-of-mouth marketing -- Analytics that matter -- Testing against your goals -- Using surveys, forms, and other feedback tools -- Triggers, transactions, and integration -- Are you a spammer?
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| Abstract
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"Email Marketing by the Numbers applies modern marketing techniques to the world's greatest marketing tool - permission email. Email marketing expert Christ Baggott reveals what works, what doesn't, and how to leverage the power of email to accomplish all of your goals."--Jacket.
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| Subject
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Electronic mail systems.
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Internet marketing.
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Electronic mail systems.
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E-Mail
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Internet marketing.
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Marketing sur Internet.
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Messageries électroniques.
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Online-Marketing
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Telemarketing
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Internet.
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5415.1265.B29 2007
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| NLM classification
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QP 650rvk
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