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" Team sports marketing / "
Kirk L. Wakefield.
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BL
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| Record Number
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1026324
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| Doc. No
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b780694
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| Main Entry
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Wakefield, Kirk L.
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| Title & Author
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Team sports marketing /\ Kirk L. Wakefield.
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| Publication Statement
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Amsterdam ;Boston :: Elsevier Butterworth-Heinemann,, ©2007.
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| Page. NO
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ix, 273 pages :: illustrations (chiefly color) ;; 23 cm
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| ISBN
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0750679794
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: 9780750679794
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Abstract
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Some might argue that sports marketing is a special case of marketing, meaning that there are theoretical and practical dimensions of marketing that are peculiar to sports marketing. This book unpacks this argument and looks at the features that distinguish it - especially from other forms of service marketing.
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| Subject
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Sports-- Marketing.
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Sports-- Marketing.
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Berufssport.
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Berufssport.
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Mannschaftssport.
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Mannschaftssport.
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Sportökonomie.
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| Subject
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Sportökonomie.
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| Subject
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Vermarktung.
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Vermarktung.
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| Dewey Classification
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796.0698
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796.6/98
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| LC Classification
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GV716.W34 2007
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| NLM classification
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SPO 576fstub
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WIR 849fstub
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