| Document Type
|
:
|
BL
|
| Record Number
|
:
|
1026429
|
| Doc. No
|
:
|
b780799
|
| Main Entry
|
:
|
Rennen, Ward.
|
| Title & Author
|
:
|
CityEvents : : place selling in a media age /\ Ward Rennen.
|
| Publication Statement
|
:
|
[Amsterdam] :: Vossiuspers UvA,, ©2007.
|
| Page. NO
|
:
|
1 online resource (275 pages) :: illustrations
|
| ISBN
|
:
|
9048501989
|
|
|
:
|
: 9789048501984
|
|
|
:
|
9789056294946
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references (pages 250-269).
|
| Contents
|
:
|
Acknowledgement; Contents; 1. Introduction; 2. Cityevents; 3. Place as a network event; Part 2: Reordering and Renaming place in Modernity; Preface to Part 2; 4. The 1928 Amsterdam Olympics; 5. The Nazi Olympics; 6. The Helsinki Olympics of 1952; Conclusion of Part 2; Part 3: Towards a Festive Programming of the City; Introduction to Part 3; 7. Ach' 87: Amsterdam European Capital of Culture 1987; 8. E-88: Berlin European City of Culture 1988; 9. HEL. 2000. FI: Helsinki, one of the nine European Cities of Culture 2000; Conclusion to Part 3; 10. Bringing Developments together; Primary Sources.
|
| Abstract
|
:
|
A historical inquiry into the ways European cities have used large international events to raise their profile internationally.
|
| Subject
|
:
|
City promotion-- Europe.
|
| Subject
|
:
|
Sports-- Europe-- Marketing.
|
| Subject
|
:
|
BUSINESS ECONOMICS-- Public Relations.
|
| Subject
|
:
|
City promotion.
|
| Subject
|
:
|
Sports-- Marketing.
|
| Subject
|
:
|
Europe.
|
| Dewey Classification
|
:
|
659.2/930776
|
| LC Classification
|
:
|
HT325.R46 2007eb
|
| Parallel Title
|
:
|
City events
|
|
|
:
|
: Place selling in a media age
|