| Document Type
|
:
|
BL
|
| Record Number
|
:
|
1026620
|
| Doc. No
|
:
|
b780990
|
| Main Entry
|
:
|
Favorito, Joseph.
|
| Title & Author
|
:
|
Sports publicity : : a practical approach /\ by Joseph Favorito.
|
| Publication Statement
|
:
|
Amsterdam ;Boston :: Elsevier/Butterworth-Heinemann,, ©2007.
|
| Series Statement
|
:
|
Sport management in practice series
|
| Page. NO
|
:
|
xix, 387 pages :: illustrations ;; 23 cm.
|
| ISBN
|
:
|
0750683023
|
|
|
:
|
: 9780750683029
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Contents
|
:
|
How it all got started -- Getting started and building contacts/volunteerism -- Reading, writing, and speaking -- and not just in English -- How and what to pitch -- Working in the colleges -- Working with a professional team -- Working with an individual sport and athlete -- The league publicity office -- Women's sports and athletics -- The press conference -- Crisis management -- Promoting sports in a global environment -- Agencies, magazines, and broadcast publicity -- Looking ahead.
|
| Abstract
|
:
|
"Sports Publicity offers a unique, practical insight to the often overlooked but vastly important aspect of effective publicity and public relations within a sport organization. Written by industry vet Joseph Favorito [former head of publicity for the New York Knicks and Philadelphia 76ers (NBA)], Sports Publicity offers a diverse look at the various aspects of sport public relations and publicity, delving into the history of the field as well as providing perspective on where it is going with the burgeoning popularity of various new media."--Jacket.
|
| Subject
|
:
|
Sports-- Public relations.
|
| Subject
|
:
|
Idrott-- marknadsföring.
|
| Subject
|
:
|
Öffentlichkeitsarbeit
|
| Subject
|
:
|
Sport
|
| Subject
|
:
|
Sports-- Public relations.
|
| Subject
|
:
|
Sports-- Public relations.
|
| Dewey Classification
|
:
|
659.2/9796
|
| LC Classification
|
:
|
GV714.F38 2007
|
| NLM classification
|
:
|
ZX 7080rvk
|