| Document Type
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BL
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| Record Number
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1026726
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| Doc. No
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b781096
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| Main Entry
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Mullen, Jeanniey.
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| Title & Author
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Email marketing : : an hour a day /\ Jeanniey Mullen, David Daniels.
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| Publication Statement
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Indianapolis, Ind. :: Wiley Pub.,, ©2009.
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| Series Statement
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Sybex serious skills
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| Page. NO
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1 online resource (xx, 291 pages) :: illustrations
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| ISBN
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0470386738
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: 0470451459
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: 661194656X
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: 9780470386736
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: 9780470451458
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: 9786611946562
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0470386738
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| Notes
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Includes index.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Email Marketing: An Hour a Day; Acknowledgments; About the Authors; Contents; Foreword; Introduction; Chapter 1: Understanding Email Marketing Today; Chapter 2: The Five Critical Elements of Every Email You Create; Chapter 3: Getting Ready to Build Your Email Marketing Efforts; Chapter 4: What Happens Once You Send Your Email; Chapter 5: Eight Key Drivers of Your Email Campaign; Chapter 6: Preparing Your Email Marketing ChapStrategy; Chapter 7: Month 2: Ensuring Success as You Launch Your Campaign; Chapter 8: Month 3: Adding Bells and Whistles; Chapter 9: Getting Ready for Year 2 and Beyond.
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| Abstract
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"If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks"--Resource description page.
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| Subject
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Electronic mail messages.
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| Subject
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Internet marketing.
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Telemarketing.
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BUSINESS ECONOMICS-- E-Commerce-- Internet Marketing.
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BUSINESS ECONOMICS-- Mail Order.
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| Subject
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BUSINESS ECONOMICS-- Marketing-- Direct.
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BUSINESS ECONOMICS-- Marketing-- Multilevel.
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| Subject
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BUSINESS ECONOMICS-- Marketing-- Telemarketing.
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| Subject
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Electronic mail messages.
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| Subject
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Internet marketing.
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| Subject
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Telemarketing.
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5415.1265.M853 2009eb
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| Added Entry
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Daniels, David,1970-
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