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" The fall of advertising and the rise of PR / "


Document Type : BL
Record Number : 1026993
Doc. No : b781363
Main Entry : Ries, Al.
Title & Author : The fall of advertising and the rise of PR /\ Al Ries and Laura Ries.
Publication Statement : New York :: HarperBusiness,, 2002.
Page. NO : xxi, 295 pages :: illustrations ;; 22 cm
ISBN : 0060081961
: : 0060081966
: : 0060081988
: : 0060081996
: : 0060516585
: : 9780060081966
: : 9780060081980
: : 9780060081997
: : 9780060516581
Notes : Includes index.
Abstract : Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity.
Subject : Advertising.
Subject : Brand name products.
Subject : Public relations.
Subject : Produits de marque.
Subject : Publicité
Subject : Relations publiques.
Subject : Advertising.
Subject : Brand name products.
Subject : Öffentlichkeitsarbeit
Subject : Public relations.
Subject : Unternehmen
Subject : Öffentlichkeitsarbeit.
Subject : Unternehmen.
Subject : Merknamen.
Subject : Public relations.
Subject : Reclame.
Dewey Classification : ‭659.2‬
LC Classification : ‭HF5823‬‭.R642 2002‬
NLM classification : ‭85.40‬bcl
Added Entry : Ries, Laura.
copyhttps://lib.clisel.com/site/catalogue/1026993
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