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" Hotel convention sales, services, and operations / "
Pat Golden-Romero.
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BL
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| Record Number
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1027095
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| Doc. No
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b781465
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| Main Entry
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Golden-Romero, Pat.
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| Title & Author
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Hotel convention sales, services, and operations /\ Pat Golden-Romero.
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| Publication Statement
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Amsterdam ;Boston :: Elsevier/Butterworth-Heinemann,, ©2007.
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| Page. NO
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xvii, 312 pages :: illustrations ;; 26 cm
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| ISBN
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0750679026
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: 9780750679022
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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The convention and meetings industry: an overview -- The associations, convention, and meetings market -- The corporate meetings market -- The incentive, smerf, and other markets -- The role of convention bureaus and other destination marketing organizations -- Marketing and advertising strategies -- Convention sales negotiations and contracts -- Food and beverage function planning -- Meeting room and convention planning -- On-site event planning: servicing the event -- Exhibition and trade show industry overview -- Industry trends and resources.
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| Abstract
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"Hotel Convention Sales, Services, and Operations examines the precipitating factors and emerging trends in the hospitality industry and how they have contributed to the growth of the meetings and conventions market, including a look at the financial impact of this global industry in both private and public sectors of the economy. This "how-to" guide takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. The author introduces the types of groups holding meetings and conventions, the planners in charge of site selection, and the facilities they commonly use. The basics of marketing are introduced, and the role of Convention and Visitors' Bureaus is considered. Readers will gain understanding of the sales and negotiation process between buyers and sellers of these services."--Jacket.
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Congresses and conventions.
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Hospitality industry-- Marketing.
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Congresses and conventions.
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Gastgewerbe
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Hospitality industry-- Marketing.
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Hotell-- marknadsföring.
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Konferenser.
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Tagungswirtschaft
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| Dewey Classification
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647.94068/8
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| LC Classification
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TX911.3.M3G65 2007
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| NLM classification
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QQ 946rvk
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