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رکورد قبلیرکورد بعدی

" Qualitative research methods in public relations and marketing communications / "


Document Type : BL
Record Number : 1027438
Doc. No : b781808
Main Entry : Daymon, Christine.
Title & Author : Qualitative research methods in public relations and marketing communications /\ Christine Daymon and Immy Holloway.
Publication Statement : London ;New York :: Routledge,, 2002.
Page. NO : viii, 293 pages :: illustrations ;; 24 cm
ISBN : 0415222737
: : 0415222745
: : 9780415222730
: : 9780415222747
Bibliographies/Indexes : Includes bibliographical references (pages 275-284) and index.
Abstract : This is a practical and highly accessible guide for novice researchers interested in conducting qualitative research in public relations and marketing communications. The authors take readers through each stage of the research process.
Subject : Corporations-- Public relations-- Research-- Methodology.
Subject : Marketing research-- Methodology.
Subject : Public relations-- Research-- Methodology.
Subject : Qualitative research.
Subject : Entreprises-- Relations publiques-- Recherche-- Méthodologie.
Subject : Marketing-- Recherche-- Méthodologie.
Subject : Recherche qualitative.
Subject : Relations publiques-- Recherche-- Méthodologie.
Subject : Corporations-- Public relations-- Research-- Methodology.
Subject : Marketing research-- Methodology.
Subject : Marketing research-- Methodology.
Subject : Public relations-- Research-- Methodology.
Subject : Qualitative research-- Methodology.
Subject : Qualitative research.
Subject : Kwalitatieve methoden.
Subject : Marketing.
Subject : Onderzoeksmethoden.
Subject : Public relations.
Dewey Classification : ‭659.2/07/2‬
LC Classification : ‭HD59‬‭.D347 2002‬
NLM classification : ‭85.40‬bcl
Added Entry : Holloway, Immy.
copyhttps://lib.clisel.com/site/catalogue/1027438
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