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" Media today : "
Joseph Turow.
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BL
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| Record Number
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1027591
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| Doc. No
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b781961
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| Main Entry
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Turow, Joseph.
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| Title & Author
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Media today : : an introduction to mass communication /\ Joseph Turow.
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| Edition Statement
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3rd ed., 2010 update.
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| Publication Statement
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New York :: Routledge,, 2010.
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| Page. NO
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1 online resource (xxxii, 679 pages) :: illustrations (chiefly color)
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| ISBN
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0203852109
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: 0203895347
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: 0415876060
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: 9780203852101
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: 9780203895344
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: 9780415876063
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0415960584
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0415960592
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9780415960588
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9780415960595
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.
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| Abstract
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Throughout the course of this fascinating book, Joseph Turow repeatedly highlights the key distinctions between mass communication and other forms of communication helping students to become media literate, critical consumers.
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| Subject
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Mass media.
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| Subject
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Mass media.
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SOCIAL SCIENCE-- Media Studies.
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| Dewey Classification
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302.23
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| LC Classification
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P90.T874 2010eb
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