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" Lovemarks : "


Document Type : BL
Record Number : 1027745
Doc. No : b782115
Main Entry : Roberts, Kevin,1949-
Title & Author : Lovemarks : : the future beyond brands /\ Kevin Roberts ; foreword by A.G. Lafley.
Edition Statement : 1st ed.
Publication Statement : New York, N.Y. :: PowerHouse Books,, 2004.
Page. NO : 221 pages :: color illustrations ;; 25 cm
ISBN : 1576872041
: : 9781576872048
Bibliographies/Indexes : Includes bibliographical references (page 219) and index.
Abstract : "Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--Jacket.
Subject : Advertising-- Brand name products.
Subject : Brand name products-- Forecasting.
Subject : Branding (Marketing)
Subject : Trademarks.
Subject : Advertising-- Brand name products.
Subject : Advertising-- Brand name products.
Subject : Brand name products-- Forecasting.
Subject : Brand name products-- Forecasting.
Subject : Branding (Marketing)
Subject : Branding (Marketing)
Subject : Trademarks.
Subject : Trademarks.
Dewey Classification : ‭658.8/27‬
LC Classification : ‭HD69.B7‬‭R63 2004‬
copyhttps://lib.clisel.com/site/catalogue/1027745
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