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" CRM at the speed of light : "
Paul Greenberg.
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BL
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| Record Number
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1027852
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| Doc. No
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b782222
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| Main Entry
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Greenberg, Paul.
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| Title & Author
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CRM at the speed of light : : essential customer strategies for the 21st century /\ Paul Greenberg.
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| Edition Statement
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3rd ed.
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| Publication Statement
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New York :: McGraw-Hill/Osborne,, ©2004.
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| Page. NO
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xviii, 670 pages :: illustrations ;; 25 cm
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| ISBN
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0072231734
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: 9780072231731
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| Notes
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Includes index.
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| Abstract
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"International thought leader and CRM guru Paul Greenberg explains how every business - no matter what the industry - can create a true customer-focused environment. He describes how CRM strategy has evolved in recent years - from being data-driven to being process-driven. Instead of just creating a 360-degree view of customer data, businesses should strive to answer questions like: What kind of business workflow do we need to make sure that customer problems are resolved? With what regulations do we have to comply? What do we do to sell a new product to a customer and how do we handle the order? It is a complex interlinked supply, support, and demand chain that involves not just the products and services offered by the company, but also the suppliers, vendors, partners, and employees."--Jacket.
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| Subject
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Customer relations-- Management.
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Electronic commerce.
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Customer relations-- Management.
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Customer relations-- Management.
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Electronic commerce.
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Electronic commerce.
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Klantgerichtheid.
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Marketing.
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| Dewey Classification
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658.812
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| LC Classification
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HF5415.5.G743 2004
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| NLM classification
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85.40bcl
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| Parallel Title
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Customer relationship management at the speed of light
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