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" Festival and events management : "
edited by Ian Yeoman [and others].
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BL
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| Record Number
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1028215
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| Doc. No
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b782585
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| Title & Author
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Festival and events management : : an international arts and culture perspective /\ edited by Ian Yeoman [and others].
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| Publication Statement
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Amsterdam ;Boston :: Elsevier Butterworth-Heinemann,, 2004.
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| Page. NO
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1 online resource (xxi, 418 pages) :: illustrations
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| ISBN
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0080477704
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: 075065872X
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: 1281052469
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: 1282597701
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: 1417507764
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: 9780080477701
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: 9780750658720
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: 9781281052469
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: 9781282597709
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: 9781417507764
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Foreword by Peter Irvine, Director of Unique Events, Edinburgh: Festivals, events and the cultural experience: Arts, leisure & cultural concepts (Ali-Knight, Robertson); An overview of events management (Jones, Morgan, Salem); Festivals, events & the destination (Derret) -- Managing the arts, culture and leisure experience: Event design and management (James and Brown); Visitor management for festival and events (Yeoman, Robertson, McMahon-Beattie); Service quality and managing your people (Drummond and Anderson); The implications and process of using IT within events organisations (Knox) -Marketing, revenue and retail operations: Events and detination dynamic (Robertson, Wardrop); Marketing information for the events industry (Wood); Merchandising and Retail (Doyle); Festival and events catering operations (Fields, Stansbie); Principles and applications in ticketing and reservations management (Beaven, Laws)- Policies and strategies of art and leisure event management; Politics, public policy and the destination (Hall, Rusher); Events management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald); The economics and evaluation of festival and events (Carlsen); A strategic approach for the use of sponsorship in the events industry (Masterman); The behavioural aspects of financial management (Raj); Risk and decision making in event management (Laybourn) -- Case studies and contemporary issues of arts and leisure festivals and events: Social and environmental impacts -- attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge); Wine tourism events (Novelli); Edinburgh's winter festivals (Wardrop, Robertson); Sponsorship, funding and strategic function -- Carling festival and V-festival (Raj, Walters); The Anglesey Sea symposium (Matthews); A critical examination of Sydney's 2000 Olympic Games (Waitt); Index.
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| Abstract
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Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. * Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives * Demonstrates how to manage and market the arts and leisure experience * International case studies from Europe, New Zealand, Australia and USA.
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| Subject
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Festivals-- Management.
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Special events-- Management.
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Événements spéciaux-- Gestion.
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Festivals-- Gestion.
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Evenemangsmarknadsföring.
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Festivaler.
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Festivals-- Management.
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SOCIAL SCIENCE-- Customs Traditions.
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Special events-- Management.
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Cultuur.
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Evenementen.
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Festivals.
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Management.
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| Dewey Classification
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394.2068
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| LC Classification
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GT3405.F477 2004eb
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| NLM classification
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20.14bcl
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20.14.bcl
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76.61bcl
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76.61.bcl
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| Added Entry
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Yeoman, Ian.
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