| Document Type
|
:
|
BL
|
| Record Number
|
:
|
1028310
|
| Doc. No
|
:
|
b782680
|
| Title & Author
|
:
|
Connected marketing : : the viral, buzz and word of mouth revolution /\ edited by Justin Kirby and Paul Marsden.
|
| Publication Statement
|
:
|
Oxford :: Butterworth-Heinemann,, 2006.
|
| Page. NO
|
:
|
xxxv, 282 pages :: illustrations ;; 24 cm
|
| ISBN
|
:
|
075066634X
|
|
|
:
|
: 9780750666343
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Contents
|
:
|
Seed to spread : how seeding trials ignite epidemics of demand / Paul Marsden -- Live buzz marketing / Justin Foxton -- Creating brand advocates / Sven Rusticus -- Brewing buzz / Liam Mulhall -- Buzzworthy PR / Graham Goodkind -- Viral marketing / Justin Kirby -- Online opinion leaders : a predictive guide for viral marketing campaigns / Idil Cakim -- Buzz monitoring / Pete Snyder -- Changing the game / Steve Curran -- Blog marketing / Andrew Corcoran [and others] -- Word of mouth : what we really know -- and what we don't / Greg Nyilasy -- Black buzz and red ink : the financial impact of negative consumer comments on US airlines / Bradley Ferguson -- Myths and promises of buzz marketing / Stéphane Allard -- Buzz marketing : the next chapter / Schuyler Brown -- How to manage connected marketing / Martin Oetting -- Conclusion : the future of connected marketing / Justin Kirby.
|
| Abstract
|
:
|
"Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized series of decisions and approaches - it's not a hit-or-miss quest for that one groundbreaking idea."--Jacket.
|
| Subject
|
:
|
Marketing.
|
| Subject
|
:
|
Viral marketing.
|
| Subject
|
:
|
Word-of-mouth advertising.
|
| Subject
|
:
|
Marketing.
|
| Subject
|
:
|
Marketing.
|
| Subject
|
:
|
Viral marketing.
|
| Subject
|
:
|
Viral marketing.
|
| Subject
|
:
|
Word-of-mouth advertising.
|
| Subject
|
:
|
Word-of-mouth advertising.
|
| Dewey Classification
|
:
|
658.8
|
| LC Classification
|
:
|
HF5415.C547385 2006
|
| Added Entry
|
:
|
Kirby, Justin.
|
|
|
:
|
Marsden, Paul.
|