| Document Type
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BL
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| Record Number
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1028492
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| Doc. No
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b782862
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| Main Entry
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Ruskin-Brown, Ian.
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| Title & Author
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Practical pricing for results /\ Ian Ruskin-Brown.
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| Publication Statement
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London :: Thorogood,, ©2008.
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| Page. NO
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1 online resource (xiv, 371 pages) :: illustrations
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| ISBN
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1435631633
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: 185418623X
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: 9781435631632
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: 9781854186232
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1854183745
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9781854183743
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| Bibliographies/Indexes
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Includes bibliographical references (page 358) and index.
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| Contents
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THE AUTHOR; PROLOGUE; CONTENTS; INTRODUCTION; ONE AN OVERVIEW OF THE PRICING PROCESS; TWO THE FOUNDATIONS OF THE PRICING DECISION; THREE HOW OTHERS PRICE; FOUR PRICE POSITIONING AND STRATEGIES; FIVE VALUE-BASED PRICING; SIX PRICING TACTICS Dealing with the day to day pressures on price; SEVEN PRICE WARS -- ANTICIPATING/ PREVENTING/FIGHTING THEM (but only if you have to); EIGHT THE ART OF PRICE NEGOTIATION; APPENDIX ONE ANSWERS AND DISCUSSIONS FOR THE EXERCISES; APPENDIX TWO THE CALCULATIONS FOR PRICING; APPENDIX THREE MAIN SOURCES AND RECOMMENDED READING LIST; INDEX
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| Abstract
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This book provides entrepreneurs with a practical guide on how to set and manage the pricing of both the products and services that they offer. It outlines the process of deriving a pricing strategy first, and then monitoring the profit implications of any pricing decisions made.
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| Subject
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Pricing.
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| Subject
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BUSINESS ECONOMICS-- Sales Selling-- Management.
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| Subject
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Pricing.
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| Dewey Classification
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658.816
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| LC Classification
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HF5416.5.R87 2008eb
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