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" The PR practitioner's desktop guide / "
Caroline Black.
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BL
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| Record Number
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1028493
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| Doc. No
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b782863
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| Main Entry
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Black, Caroline,1956-
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| Title & Author
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The PR practitioner's desktop guide /\ Caroline Black.
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| Publication Statement
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London :: Thorogood,, 2003, ©2001.
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| Series Statement
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Desktop Guide Ser.
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| Page. NO
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1 online resource (243 pages).
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| ISBN
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1423788303
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: 1854182609
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: 1854185713
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: 9781423788300
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: 9781854182609
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: 9781854185716
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| Notes
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Originally published: London : Hawksmere, 2001?
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| Bibliographies/Indexes
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Includes bibliographical references.
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| Contents
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CONTENTS; 1. What is public relations?; 2. A brief history of public relations; 3. The public relations practitioner; 4. Ethical and legal issues for the public relations practitioner; 5. Planning and evaluation for public relations; 6. Public relations and the marketing mix; 7. Tactics and techniques for public relations; 8. Media relations; 9. Managing public relations; 10. Issues and crisis management; 11. Public relations specialisms; 12. Public affairs; 13. Event management; 14. International public relations; 15. Public relations, new media and technology; appendices.
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Are you up to date?
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| Abstract
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Annotation
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| Subject
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Public relations, Handbooks, manuals, etc.
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| Subject
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BUSINESS ECONOMICS-- Public Relations.
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Public relations.
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| Dewey Classification
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659.2
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| LC Classification
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HD59.B53 2003eb
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