| Document Type
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BL
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| Record Number
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1028790
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| Doc. No
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b783160
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| Main Entry
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McNair, Brian,1959-
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| Title & Author
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An introduction to political communication /\ Brian McNair.
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| Edition Statement
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2nd ed.
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| Publication Statement
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London ;New York :: Routledge,, 1999.
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| Series Statement
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Communication and society
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| Page. NO
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1 online resource (xvi, 235 pages) :: illustrations.
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| ISBN
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0203006526
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: 0203258231
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: 1136785515
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: 1136785582
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: 1136785655
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: 9780203006528
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: 9780203258231
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: 9781136785511
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: 9781136785580
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: 9781136785658
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0415199220
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| Bibliographies/Indexes
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Includes bibliographical references (pages 219-227) and index.
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| Abstract
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In this highly accessible textbook Brian McNair critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies. He examines how different organisations make use of advertising, marketing and public relations. This revised and updated edition draws on a range of contemporary examples to show how politicians and political groups communicate, including: * new Labour under Tony Blair * the failure of the Conservative general election strategy in 1997 * the Clinton presidency and a scandal-obsessed US media * the Good Friday peace agreement in Northern Ireland * the liberalising power of the Internet and concerns about threats to democracy.
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| Subject
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Communication in politics.
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| Subject
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Communication politique.
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| Subject
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Communication in politics.
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| Subject
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POLITICAL SCIENCE-- Political Process-- General.
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| Subject
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SOCIAL SCIENCE / Media Studies
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| Dewey Classification
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324.7/3
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| LC Classification
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JA85.M36 1999eb
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