| Document Type
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BL
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| Record Number
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1029023
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| Doc. No
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b783393
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| Main Entry
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Fisher, Patricia H., (Patricia Holts)
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| Title & Author
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Blueprint for your library marketing plan : : a guide to help you survive and thrive /\ Patricia H. Fisher, Marseille M. Pride ; with assistance from Ellen G. Miller.
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| Publication Statement
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Chicago :: American Library Association,, 2006.
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| Page. NO
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1 online resource (152 pages) :: illustrations
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| ISBN
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0838991440
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: 0838998011
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: 9780838991442
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: 9780838998014
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0838909094
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9780838909096
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Figures; Preface; Acknowledgments; 1 -- Strategic Plans; 2 -- Mining Data; 3 -- Developing the Marketing Plan; 4 -- Marketing Plan Introduction; 5 -- Target Markets; 6 -- Assessing the Current Marketing Situation; 7 -- Setting Goals and Objectives with Supporting Strategies; 8 -- Promotion; 9 -- Implementing Your Strategies; 10 -- Closing Thoughts; Marketing Plan Worksheets; Index.
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| Abstract
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Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook.
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| Subject
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Libraries-- Public relations-- United States.
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| Subject
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Libraries-- United States-- Marketing.
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| Subject
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Library planning-- United States.
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| Subject
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Strategic planning-- United States.
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Bibliothèques-- Planification-- États-Unis.
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Bibliothèques-- Relations publiques-- États-Unis.
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Bibliothèques-- États-Unis-- Marketing.
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| Subject
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Planification stratégique-- États-Unis.
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| Subject
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LANGUAGE ARTS DISCIPLINES-- Library Information Science-- General.
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| Subject
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Libraries-- Marketing.
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| Subject
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Libraries-- Public relations.
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| Subject
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Library planning.
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| Subject
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Strategic planning.
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| Subject
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United States.
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| Dewey Classification
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021.7
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| LC Classification
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Z716.3.F57 2005eb
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| Added Entry
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Miller, Ellen G.
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Pride, Marseille M., (Marseille Miles)
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