| Document Type
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BL
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| Record Number
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1029874
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| Doc. No
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b784244
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| Main Entry
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Birkeland, Peter M.
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| Title & Author
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Franchising dreams: the lure of entrepreneurship in America /\ Peter M. Birkeland.
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| Publication Statement
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Chicago :: University of Chicago Press,, ©2002.
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| Page. NO
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1 online resource (x, 186 pages)
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| ISBN
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0226051900
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: 0226051927
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: 1282538276
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: 6612538279
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: 9780226051901
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: 9780226051925
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: 9781282538276
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: 9786612538278
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0226051900
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9780226051901
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.
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| Abstract
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"Franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and they employ one out of every sixteen workers. But how did franchising come to play such a dominant role in the American economy? What are the day-to-day experiences of franchisees and franchisers in the workplace? What challenges and pitfalls await them as they stake their claim to prosperity? These are just a few of the questions explored in Franchising Dreams, a documentary-like look into the frustrations and uncertainties that entrepreneurs face in their pursuit of the American dream."--Jacket.
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| Subject
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Entrepreneurship-- United States.
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Franchises (Retail trade)-- United States, Case studies.
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Franchises (Retail trade)-- United States-- Management.
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New business enterprises-- United States-- Management.
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Concessions (Commerce de détail)-- États-Unis, Cas, Études de.
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Concessions (Commerce de détail)-- États-Unis-- Gestion.
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Entrepreneuriat-- États-Unis.
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Nouvelles entreprises-- États-Unis-- Gestion.
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BUSINESS ECONOMICS-- Franchises.
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Entrepreneurship.
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Franchises (Retail trade)
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Franchises (Retail trade)-- Management.
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New business enterprises-- Management.
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Franchising.
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Management.
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Ondernemerschap.
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United States.
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| Dewey Classification
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658.8/708
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| LC Classification
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HF5429.235.U5B57 2002eb
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