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" Sport, culture and advertising : "
[edited by] Steven J. Jackson and David L. Andrews.
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BL
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| Record Number
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1029982
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| Doc. No
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b784352
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| Title & Author
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Sport, culture and advertising : : identities, commodities and the politics of representation /\ [edited by] Steven J. Jackson and David L. Andrews.
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| Publication Statement
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New York :: Routledge,, 2005.
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| Page. NO
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1 online resource (1 volume)
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| ISBN
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0203462009
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: 041533991X
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: 0415339928
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: 1134298803
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: 1280096098
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: 9780203462003
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: 9780415339919
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: 9780415339926
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: 9781134298808
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: 9781280096099
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041533991X
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0415339928
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Introduction : the contemporary landscape of sport advertising / Steven J. Jackson, David L. Andrews and Jay Scherer -- 1. Model behavior? : sporting feminism and consumer culture / Mary G. McDonald -- 2. "Knowing" the hero : the female athlete and myth at work in Nike advertising / Debra A. Capon and Michelle T. Helstein -- 3. Women's sports in Nike's America : body politics and the corporo-empowerment of "everyday athletes" / Michaela D. Giardina and Jennifer L. Metz -- 4. Enlightened racism and celebrity feminism in contemporary sports advertising discourse / Jim McKay -- 5. Race, representation, and the promotional culture of the NBA : the Canadian case / Brian Wilson -- 6. Sport, sexuality and representation in advertising : the political economy of the pink dollar / Robyn Jones and Roger Leblanc -- 7. Fitting images : advertising, sport and disability / Margaret Duncan and Alan Aycock -- 8. Close encounters of another kind : nationalism, media representations and advertising in New Zealand rugby / Nick Perry -- 9. Global gaming : cultural Toyotism, transnational corporatism and sport / David L. Andrews and Michael Silk -- 10. "I'm afraid of Americans"? : New Zealand's cultural resistance to violence in "globally" produced sports advertising / Andrew Grainger and Steven Jackson -- 11. Cursed or carefree? : menstrual product advertising and the sportswoman / Annemarie Jutel -- 12. Generational marketing : fitness, health and lifestyle formations / Jeremy W. Howell -- 13. Staging identity through consumption : exploring the social uses of sporting goods / Fabien Ohl.
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| Abstract
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Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
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| Subject
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Advertising-- Social aspects.
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Sports-- Social aspects.
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Advertising-- Social aspects.
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Recreation Sports.
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Social Sciences.
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SPORTS RECREATION-- Sociology of Sports.
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Sports-- Social aspects.
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| Dewey Classification
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306.4/83
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| LC Classification
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GV706.5.S697 2005eb
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| Added Entry
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Andrews, David L.,1962-
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Jackson, Steven J.,1958-
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